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To celebrate ‘Peaches’, Justin Bieber enters the cannabis business


“I took out my peaches in Georgia; I get my weed from California “, anyone who loves music can identify these lyrics from Justin Bieber’s latest hit ‘Peaches’. Now, taking the lyrics literally, the Canadian singer is set to release limited editions of weed, that is, marijuana!

As bizarre as it sounds, the pop star has teamed up with American cannabis specialist Palms to launch a “premium line” of ready-made joints (cannabis) to celebrate the hit single from his 2021 album . Justice. A collaboration with Daniel Caesar and Giveon, the bouncy earworm had peaked on the Billboard Hot 100 when it released in March.

The partnership’s products, rolled out for a short time, will only be available in California, Nevada, Massachusetts and Florida, states where the herb has been legalized for medicinal and recreational purposes.

“Our goal is to make cannabis more accessible and to help de-stigmatize its use,” Palms wrote on Instagram, sharing a preview of the “limited edition line of single-strain indoor flower pre-rolls” .

The filtered and pre-rolled joints come in a pack of seven, complete with a custom Bic lighter and box, both stamped with the word “Peaches” and can be purchased for $ 32, according to Bloomberg.

“Weed was something that I felt that people were trying to make me feel bad about enjoying,” Bieber said Vogue. “But I have now found a place in my life for cannabis products that have been beneficial in my human experience. “

In a documentary series last year on YouTube, the 27-year-old popstar admitted to using cannabis when she was 12 or 13 and ended up feeling addicted, although he said not everyone did not have the same experience.

According to Palms, some of the proceeds from the sale of high-end, limited-edition products will go to nonprofits, including the Last Prisoner Project, which advocates for criminal justice reform around drug policy. , and Veterans Walk and Talk, which incorporates walking, cannabis, and psychedelics. use as therapy for ex-servicemen.

Although this is Bieber’s first venture into his own cannabis products, he is not the first celebrity to do so. From rapper Jay-Z to Martha Stewart, many have entered space and released a variety of product for fans.