Ten years ago, if someone had used the word influencer in an informal conversation, it wouldn’t have made sense. Social media was not part of our cultural fabric as it is today, and people certainly weren’t making a living posting on social media apps. That said, the idea of an influencer is certainly not new. All the way back to ancient Rome, gladiators often endorsed products as today’s top athletes do. Likewise, the first collaboration of modern influencers dates back to the 1760s, when fine porcelain maker Wedgwood conspired with the Royal Family of England to promote their tea sets.
Today, the influencer market is valued at $ 13.8 billion. In addition, there are an estimated 500,000 active Instagram influencer accounts in just 2021. The COVID-19 pandemic has certainly had an effect on the growth of the industry, but it also appears, culturally, that we now preferred to be marketed by people rather than corporations. Whatever the reason for the growth, it’s safe to say that influence is one area that’s here to stay.
Net Influencer has compiled a list of 10 popular influencers. Using interviews and newspaper articles, we take a closer look at how these people got their start and the different methods they used to grow their audience and increase their impact. From TikTok’s most famous creator to a budding travel instagramer, these people all have some pretty interesting stories.