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Fevicol brings back former creative to roast Boris Johnson ‘royally’

After months of resistance, the British Prime Minister finally announced on Thursday that he would resign from office. Since then, it has trended globally and become the butt of jokes and meme fodder online, even brands around the world make fun of it. In India, Fevicol also joined the fun by bringing back an old meme.

The adhesive brand known for its wild takes on contemporary issues, retconned a 2020 creation as a commentary on the political drama unfolding in the UK. The message showed the Royal Crown of the British Monarchy with a message, “Dear Royal Family, Kohinoor nahi, Fevicol le jaana chahiye tha (you should have taken Fevicol and not Kohinoor)”.

Boasting their ultimate bond and unbreakable quality in a witty pun, he added in the caption, “Fevicol hota toh suss-ex na hota aur parivaar atoot rehta“, which means that the family would not have been broken up.

Resharing the creation, the brand said on Friday: “(Bor)iss baar hum phirse kahenge… (we will say it again).

For the uninitiated, the original post was shared after Prince Harry and Meghan, the Duke and Duchess of Sussex, announced their decision to “step back as ‘senior’ members” of the British Royal Family and become financially independent.

After Johnson’s announcement he would resign, many from Madame Tussauds to KFC to Chelsea Football Club have jumped on the bandwagon with internet users to roast the politician.

Although there have been calls for the Prime Minister to step down since he was embroiled in the ‘Partygate’ scandal, he has insisted on clinging to his post for as long as he can. However, a recent scandal involving former party whip Chris Pincher has erupted in government. For the embattled Johnson, the final blow came when many ministers said they had lost faith in his leadership.