As most of us start checking deals and discount codes ahead of 11.11 sales, one celebrity has already caused a shopping spree among Chinese internet users.
Hong Kong singer and actress Cecilia Cheung recently took to Douyin – the Chinese version of TikTok – to host a sales livestream for the first time and internet users were wowed.
She drew a million viewers within 10 minutes of appearing onscreen, and her session drew a total of 27.6 million viewers. It is not certain how long this lasted.
According to media reports, the 41-year-old was a fairly savvy salesperson, pointing out that she had personally tried all of the products she recommended.
“My oldest son complained that the air was too harsh so I got this lip balm for him,” she cooed. Lucas, 14, is her son with her ex-husband, lead actor Nicholas Tse.
While promoting beauty products, she urged male internet users to take good care of their complexion so that they leave a good impression on women.
Cecilia even sold rice during the live broadcast, telling viewers to eat rice when they are unhappy.
His tactics – which included the Para Para Sakura dancing with the crew – and his popularity worked phenomenally. The server hosting the sales platform crashed at one point, but it was still the best seller of the day, with sales of over 61.16 million yuan (12.9 million yuan). Singaporean dollars).
Maybe it could be a new career for Cecilia. As she said, her Chinese name read backwards sounds like “livestreamer Cheung”.
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