Eros International, the London AIM listed leading integrated company within the Indian media & entertainment sector, has announced the launch of Sujoy Ghosh’s modern day Aladin, the evergreen Arabian Nights story in a big Bollywood format which has recently gone on floors. With Aladin, Eros also makes a foray into visual effects with their recently launched EyeQube Studios handling the same for the film.

Eros International in association with Sujoy Ghosh’s production company Boundscript is producing the hi-end special effects film, which stars Amitabh Bachchan, Sanjay Dutt and Riteish Deshmukh and will introduce Jackie Fernandez opposite Riteish.
As part of its 360 degrees presence strategy, Eros International recently announced the launch of EyeQube, a visual effects company that is headed by international talent Charles Darby, the man behind the remarkable visual effects of several Hollywood blockbusters like Titanic, Harry Potter & The Prisoner of Azkaban, The Matrix, Crouching Tiger Hidden Dragon etc. EyeQube will create specific teams to handle individual film projects and exclusively handle top-end visual effects for Aladin.

Aladin has just wrapped its Rajasthan schedule and the second schedule is presently being shot in Mumbai at Filmcity & Mehboob Studios. The film is aiming for a 2008 release.

Aladin comes as part of a five-film deal between Eros International and Boundscript. All five films will be high-end visual effects driven and each film will be aimed at raising the visual effects benchmark.

- Eros International Press Release

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