Bollywood Gossip : It’s Akshay Kumar’s biggest release this year making it to the big screen and one reason is because its running at a record number of screens with shows begining as early as 7am in the morning.

What do most people normally do early in the morning? It is generally have their morning tea or read newspaper but this wasn’t the case this Friday.

This Friday there was a 7am screening of Singh is Kinng. It’s the first time that a film’s show has been screened so early in the morning.

There were 85 people who had come to catch Akshay Kumar’s Singh is Kinng, first day first show. It was the first of 28 screenings at a Mumbai multiplex. Other multiplexes are screening it as many as 40 times a day.

That means, on an average, there’s a screening every 45 mins.

This is first time ever that a Hindi film’s carpet bombing theatres in such a big way to maximise first weekend earnings. Often the decider between a hit and flop.

Last year with four successive hits Akshay Kumar laughed his way to the bank. With this release Bollywood’s current king seems set to continue his reign

“There are groups of 500-600 people who have completely booked the theatre for the weekend the response is amazing,” said Rakesh Sharma, Manager, Cinemax Sion.

And people seem to be just loving Akki Happy Singh. “It was great. Akshay is very funny, Katrina is beautiful.”

Well, as far as the box office fate of the film goes, one will have to wait and watch this space.

- NDTV Movies

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