Katrina Kaif, Aishwarya Rai, Sania Mirza and Sachin Tendulkar were among the most popular online celebs in Year 2008. But guess who’s about to give them a run for their money? None other than tainted Satyam Computers boss B. Ramalinga Raju.

Ever since an under fire Satyam chairman made his shocking revelation that the company’s balance sheet was all cooked up, nearly everyone appears to be googling to extract every imaginable nugget of info on Raju & Satyam! So much so, on January 7, `Satyam’ topped the charts by a mile on Google Hot Trends — the dynamic analytics platform from Google that dishes out the latest feedback on the hottest `online searches’ dominating collective mindshare.

A close scan confirmed that `Googleholics’ across India punched in every conceivable keyword linked to Raju & Satyam to get a fix on the magnitude of the fraud that has sent shockwaves across India Inc on Wednesday. Out of the top 100 search threads, a whopping 40-plus dealt with the l’affaire Satyam alone. Keywords ran the full sweep of search variants — from `Satyam fraud’, `Satyam shares’, `Satyam stock price’ to `Satyam auditors’, `Ramalinga Raju’, `Ram Mynampati’ to `Maytas’!

About the unbridled Satyam fever on Google, Mr Vinay Goel, Google India’s products head, told ET: “I would not wish to comment specifically on the Satyam phenomenon. But I agree Google Trends is a great indicator of what is right on top of people’s minds in India at a particular point of time.”

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