Bollywood Gossip : Bollywood icon Shah Rukh Khan on Sunday teamed up with a UAE-based real estate firm to launch a USD 2.17 billion signature beachfront residential project in the gulf country.

The development project, a tribute by King Khan in response to the love and affection shown by the people of the UAE to Indian cinema, Shah Rukh Khan Boulevard will be located on the Dana Island in Ras Al Khaimah.

This is the latest in the series of endorsements and signature developments that are coming up in Dubai with names such as Brad Bitt, Boris Becker and Tiger Woods continuously doing the rounds.

SRK will work closely with Los Angeles based architect Tony Ashai in the design concept of the beachfront community comprising 10 residential towers, it was announced during a press conference here.

- MSN India

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